BŌTHILDR

2023
Principal Product Designer
Freelance

Branding
Print

Bōthildr is an alternative Swedish wellbeing brand. With an aesthetic that travels across natural, spiritualism and alternative music. I've been granted permission, to show all branding options that were originally pitched to the team.

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Concept 01
'Runic symbolism'

The concept here was to create a monogram from the brandname, that takes its inspiration from old norse Elder Futhark runes. Layering geometric shapes letter forms until a dynamic monogram was created. Used with a natural colour palette to soften the branding.

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Concept 02
'Natural accent'

An accented character offers an exciting oppurtunity to a designer, and I have also run with this! Replacing the accent on the Ō with natural swedish imagery, allows a subtle but powerful reference to the brand heritage and locale.

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Concept 03
'Natures footprint'

The original inspiration for this came from woodcut prints. Using naturally formed patterns in wood, skin, water and leaves a series of woodcut style monograms can be used as a brand mark.

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Rik Burgess logo
Rik Burgess

Selected Works

Laced.Product Design

ChristiesProduct Design

FarfetchProduct Design

Mr PorterProduct Design

BōthildrBranding

London / Stockholm
Email: hello@rikburgess.design
LinkedIn: rik.burgess

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